Selected work

Iconic Experiences

Brand experience, retail, live events, product and service design. Nike, Sephora, Disney, Jaguar, Lincoln, Ford and more.

6453, A 1990s collector's loft in Shanghai, built with the community.

A hideout for sneaker culture

Mustang Comes to China, A cinematic 360-degree launch environment for the Ford Mustang's global debut at Auto Shanghai.

An icon, launched under one dome

Bringing the park to the airport

Nike ACG Base Camp, A retail concept turning Nike's outdoor line into a place to belong.

The first ACG store on earth

A chair brand, built from zero

HSBC Premier Strategy, A research-led strategy redefining what an HSBC Premier wealth branch is for.

A Premier branch worth visiting

Explore Both Sides, A global launch platform for the Rolls-Royce Wraith, reaching conquest buyers without alienating an intensely devoted owner base.

The Wraith, without losing the faithful

Your Space by Lincoln, An auto-show presence built around genuine relationship and conversation, not product demonstrations.

An oasis on the show floor

Nike Style Guangzhou, Nike's Style concept at Parc Central: two floors of sport, streetwear and make-your-own.

Draw your own Swoosh

Sephora Next-Gen Retail, A store built around advice and confidence, not just shelves.

Where beauty gets personal

Nike Style Suzhou, Nike's Style concept in Suzhou: a shop that works like a creative studio.

Part store, part studio

Uncorking China's first malt whisky

An AR genie for 400 million

A flagship for self-expression

The Riley Table, A compact table bridging the gap between lounge comfort and productive work, designed for Herman Miller's sit-to-lounge category.

A table that finally fits

Challenge the Impossible, The China launch experience for Jaguar's first SUV.

Turning the brand upside down

Helpful Banking, A research-led branch redesign rethinking how a high-street bank serves its local neighbourhood.

The bank as a third place

Nike ACG Rollout, Taking the ACG Base Camp concept from one flagship to a national rollout, starting with Nanjing and Changsha.

One store becomes many