Shanghai Disney Resort · 2017 · Shanghai · Hongqiao Airport T2
Authentically Disney, Distinctly Chinese
A retail and brand experience concept that carries Disney's storytelling into the everyday journey.
You feel Disney the moment you reach the park gates.
We wanted that to start at the airport.
A piece of the parks, packed for the journey.
Client
Shanghai Disney Resort
Role
Group Creative Director, Imagination
Year
2017
Services
Retail Concept, Experience Design, Brand Translation
Airport stores designed
Products across both shops
And still trading
Per store, from empty shell
More work
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