Jaguar Land Rover · 2017 · Shanghai
Challenge the Impossible
The China launch experience for Jaguar's first SUV.
Jaguar had never built an SUV before.
China had never seen this side of the brand.
So we turned it upside down.
Client
Jaguar Land Rover
Role
Group Creative Director, Imagination
Year
2017
Services
Brand Experience, Live Events, Content & Social Strategy
Live stream viewers
Increase in sales leads
Power loop stunt
World-first stunt re-staged in China
More work
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