vivo · 2021 · Shenzhen
vivo Lab
A retail concept giving a Chinese tech brand a cultural identity and direct connection with young consumers.
A phone brand that wanted to mean something to young people.
We gave it a place to say so.
A flagship for self-expression.
Client
vivo
Role
Experience Strategy & Design
Year
2021
Services
Brand Experience, Retail Flagship, Immersive & Digital
Completed the full journey
Converted to official WeChat
Touchpoint engagements / month
DianPing rating
Souvenir share rate on WeChat
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