Rolls-Royce · 2015 · China
Explore Both Sides
A global launch platform for the Rolls-Royce Wraith, reaching conquest buyers without alienating an intensely devoted owner base.
The Wraith had to pull in a younger driver.
Without unsettling the owners who'd stayed loyal for decades.
The Wraith, without losing the faithful.
Client
Rolls-Royce
Role
Group Creative Director, Imagination
Year
2015
Services
Campaign Strategy, Brand Experience, Dealer Activation
Bespoke China film
Channel campaign framework
Dealer activation guideline
More work
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