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Lincoln · 2018 · China
Your Space by Lincoln
An auto-show presence built around genuine relationship and conversation, not product demonstrations.


Every other stand at the show was shouting about horsepower.
We built somewhere quiet to sit and talk instead.
An oasis on the show floor.
Client
Lincoln
Role
Group Creative Director, Imagination
Year
2018
Services
Experience Strategy, Auto Show Design, Hospitality Design
The challenge

The insight


The outcome

The impact
150k
Visitors at launch
494
Vehicle orders
3,931
Leads generated
11
Days
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