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Lincoln · 2018 · China

Your Space by Lincoln

An auto-show presence built around genuine relationship and conversation, not product demonstrations.

Your Space by Lincoln, overall view

Every other stand at the show was shouting about horsepower.

We built somewhere quiet to sit and talk instead.

An oasis on the show floor.

Client

Lincoln

Role

Group Creative Director, Imagination

Year

2018

Services

Experience Strategy, Auto Show Design, Hospitality Design

The challenge

Lincoln showroom turntable
The insight

Lincoln atrium with spheres
Lincoln advisor consultation
The outcome

Lincoln door handle detail
The impact

150k

Visitors at launch

494

Vehicle orders

3,931

Leads generated

11

Days

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Your Space by Lincoln, image 1
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