Ford · 2014 · Shanghai
Mustang Comes to China
A cinematic 360-degree launch environment for the Ford Mustang's global debut at Auto Shanghai.
The Mustang was landing in China for the first time.
We built a room that wrapped the whole way around it.
An icon, launched under one dome.
Client
Ford
Role
Group Creative Director, Imagination
Year
2014
Services
Live Events, Experience Design, Film & Content
Cities launched simultaneously
Guests under the Shanghai dome
Dome width
Immersive projection film
More work
All projects →
Nike · 2026
Nike ACG Base Camp
Sephora · 2022
Sephora Next-Gen Retail
Nike · 2025
6453
Nike · 2023
Nike Style Suzhou
Nike · 2025
Nike Style Guangzhou
Nike · 2026
Nike ACG Rollout
Bo Ao Group · 2021
From Zero to One
Jaguar Land Rover · 2017
Challenge the Impossible
vivo · 2021
vivo Lab
Lincoln · 2018
Your Space by Lincoln
Coca-Cola China · 2021
The Genie in the Bottle
Shanghai Disney Resort · 2017
Authentically Disney, Distinctly Chinese
HSBC Premier · 2023
HSBC Premier Strategy
Rolls-Royce · 2015
Explore Both Sides
Pernod Ricard · 2023
The Chuan Distillery Experience
Herman Miller / naughtone · 2014
The Riley Table
NatWest · 2010
Helpful Banking
Nike · 2026
Nike ACG Base Camp
Sephora · 2022
Sephora Next-Gen Retail
Nike · 2025
6453
Nike · 2023
Nike Style Suzhou
Nike · 2025
Nike Style Guangzhou
Nike · 2026
Nike ACG Rollout
Bo Ao Group · 2021
From Zero to One
Jaguar Land Rover · 2017
Challenge the Impossible
vivo · 2021
vivo Lab
Lincoln · 2018
Your Space by Lincoln
Coca-Cola China · 2021
The Genie in the Bottle
Shanghai Disney Resort · 2017
Authentically Disney, Distinctly Chinese
HSBC Premier · 2023
HSBC Premier Strategy
Rolls-Royce · 2015
Explore Both Sides
Pernod Ricard · 2023
The Chuan Distillery Experience
Herman Miller / naughtone · 2014
The Riley Table
NatWest · 2010