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NatWest · 2010 · UK
Helpful Banking
A research-led branch redesign rethinking how a high-street bank serves its local neighbourhood.


A bank branch is usually somewhere you leave as fast as you can.
We made one you might want to stay in.
The bank as a third place.
Client
NatWest
Role
Lead Designer
Year
2010
Services
Experience Design, Retail Banking, Service Design
The challenge

The insight


The outcome

The impact
UK-wide
Network rollout
1st
To open the branch as a third space
Active/passive
Zoning model introduced
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