From Imagination website: "Coinciding with Turkish Airlines' 85th anniversary, our experience identity ‘flow’ launched alongside the world’s biggest airport in Istanbul, the brand’s new hub and the single largest infrastructure project in Turkey’s history. In light of this historic step and considering the phenomenal growth the company has experienced over the past 15 years, Turkish Airlines decided it was time to look to the future with a new vision and a refreshed visual direction. Appointed as a global partner following a competitive six-way pitch in 2018, the brief for the redesign was to bring the brand’s values to life throughout the customer journey. Our unique approach to this work was to define an innovative “experience identity” called ‘flow’. Inspired by Turkey’s energy, culture and created to represent the Turkish Airlines’ travel philosophy, flow embodies a customer experience that is effortless, seamless, and uplifting. These values have been applied to all of Turkish Airlines’ touch points, from the new logo to the airline’s Istanbul airport lounge, above the line content and in-flight interiors."
