27 million live stream viewers
17.4 million likes
84,000 comments on T-mall.
510 million reads of official campaign page
151,000 comments
Silver Effie
Jaguar
Jaguar achieved the impossible with a second successful attempt at the world record 360 loop stunt. The evening featured an hour of live broadcast content with stunt driver Terry Grant and Chinese celebrity Aarif Lee while the stunt was the climax of a three month long social campaign. The campaign and stunt delivered never been seen results for the Jaguar brand in China.