Natwest
We established a bank network that delivers ‘Helpful Banking’, reflecting the client's strategy to become the UK’s most customer focused, sustainable bank. The experience rolled out extensively across the UK and delivers the best in customer service, in an environment that lets the customer choose how they transact, at their own pace. A clear user experience design incorporated passive and active zoning of the space, clear communication of the offer, easy access to technology and increased staff and customer interaction, all in a comfortable, stylish and open banking environment.