Ford Mustang
Historic launch of the Mustang in China with an immersive 360 projection dome, capturing the hearts and minds of a nation. Imagination led simultaneous launch events in Barcelona, Shanghai and Sydney. For the Shanghai event we erected a 36m wide and 18m high dome on the banks of the Huangpu river to host 450 Ford China dealers, press representatives and key opinion leaders. We developed the evening of entertainment around a studio audience styled presenter show, with unique film and animation content to support. An audible gasp and shouts of "wow" were heard when the first 360 movie was projected.