Lincoln Space

The lincoln way is the physical, emotional and cultural ethos of the Lincoln brand in China. The brand launch was primarily a media and VIP event alongside a public communications tool that bridged the gap between the brand launch in April and the dealership opening’s and product launch in late 2014. The objective was to provide an intimate experience in which to house key brand communications in the form of content, insights & entertainment delivered through personally crafted executions, for media, VIP’s and consumers alike.

Lincoln Space was so well received, we developed a smaller format to simulate the brand launch experience and deployed it in high profile locations across China.

Ensure ‘interactivity’ and ‘buzz-worthiness’ to attract heavy footfall, the activities aimed to create hand raisers and generate pre-orders, whilst leveraging social media and digital channels.

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