Lincoln
This film follows a couple along their online to offline to online journey as discover the Lincoln brand, from creating their very own Lincoln, all the way to ownership. We learn that the experience is seamlessly woven together by a series of first-class online and offline Lincoln services. All at their convenience. Regardless of the time, or place. The film treatment communicates this omni-channel journey through scene-to-scene transitions, effortlessly connecting online and offline touchpoints as if they are literally in the next room and always at their fingertips.