Her Way

In line with changing household decision making and purchasing habits in China, Lincoln wanted a meaningful solution to connect with women. Her Way by Lincoln, is a warm and well crafted elegant space for women to connect and be inspired through story-telling, personal dialogue and lifestyle inspiration. The platform aims to build a strong community of connected women, who share the same values and inspire each other.

The name - “Her Way” - encapsulates women pursuing a path in their individual way, connecting and relating back to the core brand values and customer service proposition The Lincoln Way.

This platform will build strong media value as it begins to accumulate rich and relevant content. A crafted space and communication channel integrated with media, dedicated to our Lincoln women.

Work below as executed by Lincolns PR agency.

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