Ford Employee Campaign

Bringing the Employee Value Proposition to life for Ford in Asia Pacific. A strategic approach that facilitated Ford’s regional growth plan to attract, engage and retain talent. Following on from our successful launch of the Campus Recruitment campaign in 2013, we were re-engaged with a white page brief to define an overarching EVP concept that could seamlessly integrate into the five HR functional platforms. With a consistent employer voice going out to employees and potential candidates, we helped Ford develop a sustainable employer brand image securing more talent than ever before.

Localisation and consistency in AP was a key focus of the ideas, art direction and production

To ensure all HR consistency across Asia Pacific we developed a comprehensive brand guideline kit and how to guide in managing all possible employee communications.

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