Disney
On 5th May 2017 a new retail experience was officially launched at one of the busiest airports in China, Shanghai Hongqiao Airport. The digitally integrated stores were conceptualised and designed by Imagination Shanghai and offer an entertaining moment for travellers. The unique oval environment features bold Disney features with Chinese-inspired motifs, whilst an LED wrap offers an immersive window into the magical world of Disney. On the exterior guests attention is captured by an interactive version of the night time spectacular, encouraging guests to play, share and book tickets to Disneyland.