Hong Kong Jockey Club for CUHK
CLAP is an initiative developed by HKJC that aims to connect the youth of Hong Kong to the next stage of their lives. Imagination worked to extend the impact and reach of the CLAP brand in connecting deeply with the young people of Hong Kong, whilst looking ahead to a sustainable future for the platform. Through stakeholder discovery workshops, qualitative and quantitative research, critical analysis and creative thinking we fueled the development of the CLAP brand identity with a fully rationalised and refreshed look and feel alongside an improved user experience onto the website - as a first step in the brand’s evolution.