First Cut

First Cut Australian beef in China, Media Launch. Sanger Australia is the largest privately owned meat exporting company in Australia. in 2015 they created a new brand and product range for the Chinese market. For the new brand – First Cut - We developed an artisanal beef tasting & food photography dinner experience.

As well as delivering the event, we designed First Cut tasting plates with perfect instagrammable moment in mind alongside a WeChat mini program to drive awareness

The event was attended by 33 hand-picked F&B media and KOLs as well as Sanger and JD.com executives. The event gained a media coverage of 23 online clippings by various media publications; Weibo content marketing clippings of 7 KOLs, with a total of 2,371,398 followers, with 1879 reposts and 444 user comments.

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