By drawing inspiration from leading Silicon Valley incubator platforms, entrepreneurs in the Imagination network, and the new Audi CI guidelines, Imagination crafted a contemporary, digital-first framework that integrates our strategy, creative concept, and execution.
We created a solid, consistent brand presence that guarantees a memorable connection to Audi as a brand, whilst allowing the Innovation Lab to have its own creative independence.
To achieve this, we created a design system derived from Audi’s brand that will facilitate the creation of design elements, digital interfaces, and communication pieces to be used in social media channels.
The delivered website put the utmost consideration on thoughtful UX practices and beautiful UI at the core of the experience.
Last but not least, we supported the platform’s promotion by creating compelling and fresh updates of video content throughout the 6-weeks promotion time. The aim: draw in the target audience, educate them about the 2016 topics and finally remind & inspire them.
